Build, manage, and defend your clients’ online reputation-while improving results and scaling your agency. This resource hub is built for digital agencies ready to grow, whether you’re just exploring or already a GatherUp partner.
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Brad Wetherall delivers the framework you need to connect your reputation efforts directly to the metrics that matter most — revenue, rankings, and retention. Whether you're reporting to a CMO or making the case to a client, you'll walk away with the language and data to back every conversation with real business impact.
In this session, Michael Yules, AJ Rivera, and Mike Schmidt lay out the playbook for selling Review Defense as a premium agency service. From positioning and pricing to handling objections and building the business case for skeptical clients, this is the tactical session that turns your expertise into recurring revenue.
Reputation management is no longer “just reviews.” It now impacts local rankings, AI-driven discovery, and risk as review fraud grows.
In this webinar, we’ll break down the 2026 shifts shaping reputation, using GatherUp consumer research and industry insights, plus what businesses and agencies should do next to stay visible and competitive.
Local SEO is entering its most disruptive era in a decade. AI Overviews, GEO, and review signals are changing what it takes to win visibility.
Join GatherUp’s Alexia Platenburg and Tori Begg (Mind & Machine DFW) for a tactical fireside chat on what’s changing in local search and the practical steps to implement in 2025–2026 to increase visibility, traffic, and trust.
Discover how Clean Juice utilized GatherUp to gather customer feedback and insights, aiding their expansion to over 130 locations in under 7 years.
Learn how OneFirefly partnered with GatherUp to transform online review management for over 200 clients, achieving 100% client retention.
Case study detailing how US Storage Centers (a self-storage company with 120+ locations) leveraged GatherUp to generate a surge in customer reviews and edge out competitors. Highlights a 167% increase in Google reviews and thousands of first-party reviews captured, strengthening the brand’s online reputation and customer trust.
Blog-based case study illustrating how Clean Juice (organic food & juice franchise) improved local SEO and customer engagement by embedding customer reviews on each location’s webpage. Demonstrates that franchise locations which displayed on-site reviews achieved higher review counts, better average ratings, and improved search rankings compared to those that did not.
An up-to-date compilation of statistics highlighting the importance of online reviews for consumers and businesses. Shows key data on consumer trust in reviews, review-reading habits, platform comparisons, and the influence of positive/negative reviews on purchase decisions and local SEO.
This page provides answers to frequently asked questions about GatherUp's services, features, and platform usage.
Learn about Net Promoter Score (NPS), its calculation, and how it helps measure customer experience and predict business growth.
A step-by-step guide to help you set up and start using GatherUp efficiently, covering account creation, review request flows, and customer addition.
Download the Insurance Agent's Guide to building a strong online reputation, covering review solicitation, response strategies, and KPI determination.
A comprehensive guide for new businesses on leveraging Google reviews to enhance visibility and customer trust.
A playbook designed for digital agencies to build scalable reputation management services, turning reviews into a growth engine.
An analysis of over 15,000 locations to benchmark effective online reputation management and its impact on local marketing success.
An in-depth study of over 23,000 businesses using GatherUp, revealing insights into reputation, review volume, star ratings, and Net Promoter Score (NPS).
Download a guide on leveraging SMS communications in healthcare, including best practices and sample templates for patient engagement.
Explore how agencies can turn reviews into a recurring revenue stream and enhance client trust and visibility.
A guide designed to help new or growing businesses launch a successful Google reviews strategy. Explains how Google reviews, ratings, and rankings work together to drive traffic, provides tips for generating more reviews, and advises how to handle Google’s filters and policies to ensure success.
In-depth guide for marketing agencies on optimizing client review response strategies. Covers the benefits of timely and personalized responses and how to use tools/automation (including GatherUp’s platform and AI) to streamline review management. Also addresses special topics like HIPAA-compliant replies and AI transparency, enabling agencies to offer reputation management services without overburdening their team.
Tactical guide co-created with Whitespark’s Darren Shaw, offering 12 practical tips to optimize Google Business Profile (GBP) listings across multiple locations. Helps franchises and multi-location businesses improve local search rankings and increase customer conversions through better GBP management and consistency.
Explore findings from a survey of over 1,200 Americans on how online reviews influence their decisions when selecting local businesses.
Learn about SmartReply, an AI tool that generates customized review responses, saving time and improving brand trust.
Customize our Quick Start Guide to help onboard your clients effectively
Learn how to sell reputation management and bundle it as part of your Local SEO offering
Get this handy two-page flyer that explains how GatherUp works without our branding to support your whitelabel efforts
A short internal sales‑enablement deck that guides GatherUp resellers through the opening, pitch, and close of a sales conversation so they can confidently position and sell the platform.
A concise playbook that teaches agencies how to package, price, and profit from reselling GatherUp’s reputation‑management platform.
Tailor this detailed datasheet explaining your reputation management platform to your clients.
This guide helps digital agencies turn GatherUp’s Reputation Scorecard into a powerful prospecting tool—complete with data explanations, sales messaging, and customizable outreach templates.
Between AI search, disappearing clicks, and clients asking “Why am I not #1?”, it’s easy to forget that the fundamentals still drive the biggest impact. This free webinar is your chance to recalibrate.
Use these customer feedback survey templates and targeted questions to learn from your customers and improve the customer experience.
Insights into changing demands and expectations to help agencies win and retain clients in 2024.
A tactical guide for agencies on how to pitch review management services with confidence, clarity, and compelling ROI
Register for AmpUp 2025, a virtual conference for digital marketers, SEO professionals, and agencies to enhance reputation management and SEO strategies.
Access recordings from the "Back to School for Digital Agencies" event, offering insights on local SEO trends, client satisfaction, and agency growth.
Learn how generative AI is transforming local search and what businesses can do to adapt their SEO strategies accordingly.
Equip yourself with tools and best practices to create personalized review responses efficiently.
Discover how user-generated reviews can protect your business from AI-driven search changes and algorithm updates.
Gain insights from local SEO expert Darren Shaw on optimizing Google Business Profiles to improve local search rankings and conversions.
An in-depth study of over 23,000 businesses using GatherUp, revealing insights into reputation, review volume, star ratings, and Net Promoter Score (NPS).
Learn about the new FTC regulations and strategies for digital agencies to protect clients from fake reviews.
Access recordings from AmpUp 2025, covering sessions on reputation management, local SEO, and AI-driven customer engagement.
Learn strategies to build a solid foundation for growth, acquire customers, and retain long-term success in reputation management.
Two expert-led panels discussing the transformation of digital marketing agencies and how to prepare for 2025.
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